CONCERT ON A COOKIE

OREO x TROLLS 2

we heard dreamworks' Trolls was dropping a sequel to their hit franchise from 2016. what do you think we did? offered the world's favorite cookie as a stage for queen poppy to perform on. 
every time a limited edition Oreo trolls cookie was scanned, the user was in for an ar treat—queen poppy hopped on to perform an ost, "Just sing," before its release anywhere else on the internet. hashtag exclusive rights?
CONCERT ON A COOKIE: AR EXPERIENCE

The Mill went above and beyond; they built an AR Experience that unlocked and extended Spark AR’s abilities in image-recognition and tracking. a usage of Spark AR that has not yet been seen before on this scale. They crafted bespoke UI elements, developed in house, to successfully track a 3D object with 2D trackers and therefore giving fans the power to put on their personal Poppy performance.


poppy in action. grooving to "Just Sing," an OST exclusively released on an oreo cookie. 
OREO x Trolls, TVC
we also designed some Limited edition, Trolls OREO cookie embossments for the packs.
poppy and tiny diamond posters, to hype man the AR experience.
The packs that turn into a stage along with a cookie.
and whoever said poppy is animated, here's proof she ain't. She's chill, but likes her own seat.
Credits
AD: Rushil Nadkarni, CW: Sara Kuhs
GCD: JORDI MARTINEZ
Agency: The Martin Agency
AR/TECHnology: THE MILL
Director: Anthony Leonardi III, production: Bullitt branded
ANIMATION, VFX, MUSIC: dreamworks, UNIVERsAL

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