Every day on the streets of Mumbai thousands of children go hungry, and some even starve to death.
With very few resources and money, how do you start solving a problem this big? 
The answer lay in adding a simple Share sticker to the largest food-delivery network in the city — 
to share the untouched-uneaten food in their dabbas (lunchboxes) with children on the street.

Honors: Cannes Lions Direct 2 X SILVEROne Show Design - GOLD, D&AD Greater Good - GRAPHITE (Silver) Pencil, 
Spikes Asia Media - BRONZE, LIA London The NEW - FINALIST, Effie Asia Pacific Goodworks - SILVER
Case study video
Presentation Board
Sticker Sheet
Volunteers on location
Conceived by McCann Mumbai, the initiative is a joint effort between Happy Life Welfare Society
and The Dabbawala Foundation.

Credits
Agency: McCann, Mumbai
Creative Director: Abhinav Tripathi, Denzil Machado
Art Director: Denzil Machado, Rushil Nadkarni, Mahesh Kawathankar, Kunal Mhabadi
Copywriter: Abhinav Tripathi, Nishant Pratap, Pradeep Kumar
Illustrator: Rushil Nadkarni
Digital Art Director: Satyawan Hande
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