Instagram is full of food posts. But millions of people go hungry each day.—a website that turned people's food posts on Instagram into real meals for people in need.
In 2016, we helped Land O'Lakes launch to help Feeding America fight hunger in the United States. Along with Feeding America, we helped the message reached across the globe. 
Over 320,000 Meals were donated. Sparked conversations in over 70 countries. The initiative finally ended after a month in Oct 2016.
Promo Video
Mobile Website Demo

Website Screenshots
Agency: The Martin Agency; Client: Land O'Lakes
ECD: Andy Azula
AD: Rushil Nadkarni ; CW: Chris Martin
CD: Anne Marie Hite, Jordi Martinez
ACD: Marcelo Mariano ; Designer: Diego Morales
UX Strategy Director: Taylor Wiegert
Digital Producer: Media Monks, Superhero Cheesecake
Back to Top