Awarded
Cannes Lions 2014 - Direct - 2 X SILVER 
One Show 2014 - Design - GOLD
D&AD 2014 - For the Greater Good - GRAPHITE Pencil
Spikes Asia 2014 - Media for Product/Service - BRONZE 
LIA London 2014 - The NEW - FINALIST 
Effie Asia Pacific 2015 - Goodworks Nonprofit - SILVER

Share My Dabba
Every day on the streets of Mumbai thousands of children go hungry, and some even starve to death. With very few resources and money, how do you start solving a problem this big? The answer lay in adding a simple Share sticker to the largest food-delivery network in the city — to share the untouched-uneaten food in their dabbas (lunchboxes) with children on the street. 
Case study video


Presentation Board
 
 
Sticker Sheet


Conceived by McCann Mumbai, the initiative is a joint effort between Happy Life Welfare Society
and The Dabbawala Foundation.

Credits
Agency: McCann, Mumbai
Creative Director: Abhinav Tripathi, Denzil Machado
Art Director: Denzil Machado, Rushil Nadkarni, Mahesh Kawathankar, Kunal Mhabadi
Copywriter: Abhinav Tripathi, Nishant Pratap, Pradeep Kumar
Illustrator: Rushil Nadkarni
Digital Art Director: Satyawan Hande
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