MoonPie - A New Moon

MoonPie - A New Moon

A suggestive rebranding of MoonPie, a marshmallow sandwich brand. The goal was to redesign its century old identity with a touch of novelty and contemporary design. And launch the New Moon near to its 100th Anniversary.
 
 
New Logotype and Identity Graphics
Individual Packaging
 
 
Tin Packaging
 
 
Outdoor
 
 
Product Website
 

Credits
Art Director: Rushil Nadkarni
Designer: Priyanka Shah
Copywriter: Rushil Nadkarni
School: Savannah College of Art and Design, London College of Communication
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