Gillette Fusion ProGlide

Gillette Fusion ProGlide - Groom Smarter
The campaign repositions Gillette Fusion ProGlide as a smarter choice for men with rather sensitive skin and promotes Fusion ProGlide primarily over its predecessor Mach 3.
 
 
 
Print

 
 
 
Splash Ad
Splash Ads demonstrate how to trim, shave and edge with one precision tool. Razor corresponds to cursor movement to clean up the advertisement thus driving the message across.
 
 
 
 
Web Banner
Banners strategically placed on grooming portals and hubs for men, encourage them to make smarter choices by using the Gillette's range of products.
 
 
 
 
 
Microsite
 
Gillette ties up with Men's Health to provide men a platform where they can explore better styles and grooming techniques, read hand-picked articles from Men's Health editors and ask related questions.
 
 
 
 
Direct Mail 
Direct Mail Opening Mock-up
 
 
 
 
Ambient
 
 
 
 
Credits
Art & Copy: Rushil Nadkarni
School: Savannah College of Art and Design
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