Gatorade - Become Legend

Gatorade - Become Legend
We wanted to create a consistent brand interaction with Gatorade throughout the Summer Olympics by allowing users to acquire information about athetes they admire, current and historic. And show them what it takes to become a legend.
 
#BecomeLegend
 
 
Outdoor
 
 
 
 
Website
Users can track live event schedules, compare current-past athletes and read the biographies of the legendary American athletes, and share what they like on social media.
 
 
Credits
Art Director: Rushil Nadkarni
Copywriter: Pablo Isaza
School: Savannah College of Art & Design
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