DHL - Rush: Part II (Advertising)

...Click here for DHL Rush: Part I (App Concept)

DHL Rush: The Idea
A RUSH delivery service in the major cities.

Solution
DHL's very own bicycle messengers in its logistics supply chain, for intra-city deliveries (can be availed through an App).
In simple words, an Uber of Bicycle Messenger services.
DHL Rush: Proposed Branding for Bicycles and Packages
 
 
 
Press Ads: Launch in major cities
 
 PR Stunt: Recruitment Ads on job portals invite people for Five Boro Bike Tour NYC Challenge. The banner ads lead to microsite to register.
 
 
Outdoor Ads: New York City
Outdoor Ads: San Francisco
Outdoor Ads: Los Angeles & Chicago
Thank you!
 
 
Credits
Art Director: Rushil Nadkarni, Kai Kazuto
Copywriter: Rushil Nadkarni
School: Savannah College of Art & Design
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