in 1901 when Hanes was founded, it introduced the world to something they had never experienced before. comfort. this is that story. well, sort of.
PRESS: AD AGE: EDITOR'S PICK, SHOTS, LITTLE BLACK BOOK, MARKETING DIVE, AD AGE: TOP 5, LBB: WORK OF THE WEEK, ADFORUM: TOP 5 GLOBAL, Source: Just Breaking, LA GAZETTA, FAST CO, MR MAG, influencia, Ad Nerds podcast, on strategy Podcast: the Story of Hanes
honors:
2024 one show — moving image craft & production — Direction (shortlist)
2024 one show — film tv/vod/online — online commercials over :90 (shortlist)
2024 one show — music and sound — use of licensed music (shortlist)
2024 aicp show — production design — Long form (SHORTLIST)
2024 aicp post — Editorial: fashion/beauty — Long form (SHORTLIST)
1901, THE INVENTION OF COMFORT (LONGFORM)
CORSET (TV)
RECITAL (TV)
PORTRAIT (TV)
ACD: Rushil Nadkarni, AVI STEINBACH
GCD: GUSTAVO DORIETTO
CREATIVE TEAM: Lacey Tobler, Ryan Cuming
PRODUCER: ROBYN NAGORSKY
Agency: The Martin Agency
Director: The Coles
production: SANCTUARY